Agency Collaboration

posted 02/16/08 by Rick Webb

We get asked about agency collaboration all the time. You have an agency that’s handling your print, or broadcast, or below-the-line (we love that term), and you want to make sure that whoever is handling your interactive work can play nice with them. Or perhaps you are an agency, and you want to know that we’re secretly angling to steal your clients, and we can get the work done.

Here’s the skinny: we have worked with over 50 different agencies in the last five years. Over half our work is done with agencies still, and if we couldn’t play nice with them, we’d basically be out of a job. Heck, we’ve worked with so many agencies, there’s a good chance we’re already friends with your agency.

But not only that, all this agency work has given us some pretty solid perspective: not al agencies are created alike, and they can have some pretty varying means of working, creative, delivering or communicating. We don’t want to tempt faith by saying that we’ve seen it all, but the odds are that our vast agency experience has exposed us to, and readied us for, whatever working style your agency wants to throw at us. Bring it. We’re ready. We like collaboration.

Here are some recent posts from our employees about Agency Collaboration:

Awards Shows and Credit

So there’s been a lot of chatter over the last few days about Ad Age’s reporting on the kerfuffle between Big Spaceship and BBDO over the Lionz that HBO’s “Voyeur” campaign won at Cannes. People naturally keep asking us what we think of the whole affair.

Strategy or Execution, or both?

Such an interesting time in the advertising business. Who should clients rely on for brand strategy? Media strategy? Digital? In the old days, when television advertising was a given it was simple: the ad agency. Today? Well, I guess it depends. It must be tough for clients to decide and to separate strategy from execution. Either way, it’s fun to watch.

Motoyoutube

Hey check out this awesome trailer on the home page of YouTube today for Motorola. Yeah man. Ninjaphones. This is a trailer for a site we did, and short films by us and Nicole from Paranoid and Sebastian from H20. Woo. It’s gonna rock. here is the permalink.
Oh and the wicked awesome accompanying site we did is here. It’s pretty fly.

Kashi, Palm and Jobs

N.B. This post was from the last version of our site

Hi there – how has your summer been? Ours has been lovely, thanks. Lots of work being done, lots of interactive thinking and plotting and fighting the future, as the X-Files say.

We launched Kashi.com this summer, a month or so ago. We’re so ridiculously excited about this we can’t even tell you. It’s really just the beginning Agile development methodologies are coming home to roost in the advertising world, you’ll just see, and we’re thrilled to be right there.

We also launched It’s a Palm Thing this summer, with Y&R SF. It’s more of an old school Barbarian project, kickin’ it with the super intense illustration, 3D, navigation and Flash. We really like it.

Finally, we have some job openings in Client Service (SF), HR (BOS/NYC) and Creative Management (BOS/NYC). Takin’ us one step beyond into the interactive R&D shop of the future. Join us!

Your Words as Art

N.B. This post was from the last version of our site

Ever wonder what kind of art comes out of your words? No? FINE. But if you did, wonder no longer! We just built the site to answer your question. Allow us to introduce you to Kick Art, at sidekick.com A new site we built for T-Mobile and Publicis West. Good times.