Technology Industry

posted 02/13/08 by Rick Webb

We have a wide array of clients that come from the technology industry. We’re not surprised, really. If i were a tech company, I would gravitate toward interactive marketing companies that commanded a clear grasp of the technologies at play, both culturally and from an engineering perspective. We’re a lot like the tech companies we serve: geeks populate our executive ranks, still dominating them. We wrestle with the same entrepreneurial problems. We have a great respect for the technologies, culture and challenges that the industry faces. It’s an honor for us to be thought of as a tech-marketing company.

Here are some recent posts from our employees about Technology Industry:

The GE Show: Episode 8 - Manufacturing

It’s our distinct pleasure to introduce the eighth episode of The GE Show: Manufacturing. (Don’t know about The GE Show? It’s a episodic series we make with GE, showcasing their technology, people, and problem-solving in inventive ways.) This was an exciting episode for us, not just because we got to visit enormous factories and play computer games all day, but because we got a chance to delve into the guts of a company that makes real physical things — a rarity these days.

The GE Show: Episode 7 - Visions of Health

Healthcare is a complex topic. The science is bleeding-edge and constantly evolving, and the concepts are often very abstract. With those challenges in mind, we approached Episode 7 of The GE Show with ambitious goals – to explain the way 3D medical images are produced, to demonstrate the future of personalized cancer care, and to show how aggregate data visualization is changing the way we think about individual medical cases.
(Not familiar with The GE Show? It’s a episodic series we make with GE, showcasing their technology, people, and problem-solving in inventive ways.)

The GE Show: Episode 6 - Future Flight

Episode 6 of The GE Show has just taken flight, and we’re awfully proud. (Don’t know about The GE Show? It’s a episodic series we make with GE, showcasing their technology, people, and problem-solving in inventive ways.) This time we’ve returned to the fertile skies of the aviation world, exploring the problems and potential of the future of flight.
The GE Show Episode 6: Future Flight

Mobile Payments Begin to Lift Off

Back in April I wrote a blog post called Predicting the Future of Mobile, in which I discussed the potential of NFC technology for wireless communication between mobile devices. This seems to be the next hot thing sweeping through the mobile technology world, likely to grow as big as WIFI, GPS, and BlueTooth. The most exciting usage of this new technology is touch-to-pay mobile payments from a cell phone. The physical chip that is required for NFC to work is only in the newest model phones, representing a tiny fraction of all cell phone users. But excitement about this possibility has lead creative entrepreneurs to innovate and come up with ways to allow mobile payments with existing smart phones…

The High Tech Future of Immersive Advertising

The entire world around us is changing at an inconceivably fast rate. Immersive digital technologies have not only evolved from science fiction to reality, but they are beginning to enter the mainstream. With greater availability and popularity, it’s time to embrace the future and learn to harness the potential of the latest and greatest innovations. This week Sam Ewen published a post on Mashable which outlined some of the most promising new technologies that are poised to reinvent advertising and marketing…

Why $10M for Grilled Cheese Isn’t Totally Crazy

It’s shocking to imagine anyone getting $10M for any idea, not to mention an idea to sell grilled cheese sandwiches. But when the idea is to revolutionize the food service industry by making eating out faster, easier, and more fun, it’s hard not to get excited about it…

7 Artists + 7 Technologists + 24 hours

Viewing the artwork of an artist you aren’t familiar with is like having a conversation with a stranger. Occasionally you’ll connect immediately and the interaction will be revelatory. Sometimes all you can hope for is an emotional response. But mostly it’s inane small talk about the obvious, leaving you feeling nothing at all except maybe slight annoyance. Without knowing the context of an artwork and motivation of the artist, without any idea of who it is you’re conversing with, all you can base your appreciation on are superficial values like technical execution and style, and whatever other personal baggage you’re bringing to the table.
That’s why I find it such a luxury any time I have the opportunity to hear artists speak about their work and process. This past Saturday I had that opportunity when I attended Seven on Seven, organized by Rhizome at the New Museum. Here’s the official description:
Presented by AOL, Seven on Seven will pair seven leading artists with seven game-changing technologists in teams of two, and challenge them to develop something new—be it an application, social media, artwork, product, or whatever they imagine—over the course of a single day
It was an inspiring day, with a good mix of highly conceptual ideas and product centered experiments. In all the presentations it was revealing to hear the artists and technologists talk about the process of meeting each other (some for the first time) and trying to collaborate on a project. The sharing and evolution of ideas was evident in the many different influences and interests that the teams talked about.
One recurrent theme seemed to be the ephemeral quality of digital and the idea of permanence. In Camille Utterback and Erica Sadun’s presentation they spoke about trying to digitally recreate the marks that time and history leave on more tangible objects, and how those marks can add to the experience, especially in regards to user interfaces (the handle of a sword that forms to the wielder’s hand over time, for example). They also touched upon the increasing amount of data that is constantly accruing, and how in the real world time often has a subtractive property, wearing away at the finish of objects, while in digital it’s often additive, with more and more information being stored in memory. These ideas were evident in their final product – an iPad app that utilized the camera to “burn in” images on the screen over time, with the user able to rotate, scale and move the image, creating a sort of visual history.
Two artists/technologists that I was excited to see were Ricardo Cabello, mr. doob, and Chris Poole (founder of 4chan). Their end product was driven by their mutual interest in social interaction on the Internet, and in particular the organic discovery of shared experiences. They presented a site that creates a layer on top of the Internet, allowing users to leave comments, images and videos over existing websites. It is at once a commentary on the ephemeral nature of comments as they fade over time and the content beneath them changes, as well a tool that people can use to interact with each other and create a dialogue.
Another team that commented on ephemera was made up of Emily Roysdon and Kellan Elliot McCrea. Their idea stemmed from the notion of bringing events, ideas and movements back from the obscurity of time in order to emphasize them. Sort of like bumping a thread in a forum, but with historic events.
Other interesting concepts that were talked about during the day included the relationships between humans and responsive architecture, the lack of commitment/permanence in digital life (the ability to undo and change your desktop as much as you want), the appropriation of content in the form of supercuts (supercut.org was created by the team up of Michael Bell-Smith and Andy Baio, interaction with strangers on the street, and the complex emotions that can be read from facial expressions of people doing something as simple as listing important people in their lives (the end project of Zach Lieberman and Bre Pettis included video of this projected onto miniature 3D fabricated scans of the subjects’ faces).
With the compressed timeline of 24 hours, I was impressed by the teams that had more fleshed out products to present, but the most interesting thing was hearing the thought process that led to the end result. Getting an in-depth look behind the scenes of an artist’s process is always inspiring, and Seven on Seven was no exception.

Google Pioneers True Cloud Computing

This week it was announced that Google will begin leasing Chrome OS laptop computers to students for $20/month. This decision is an absolute game changer, as it completely eliminates the personal ownership of hardware. At the core of Google’s plan is a shift in values. Google is betting that computer users are going to leave behind the notion of computers as objects, and instead view computers as mere portals to the real product: the content on the cloud…