the barbarian group
The original. The pioneers. The Barbarian Group is a digital services and creation company that delivers the best possible experience for the consumer through the integrated and disciplined use of the best possible practices, good ideas, people and technology. Amongst our weaponry are such diverse elements as fear, surprise
, art direction, design, technology, content creation, strategy, gaming, viral marketing, an almost radical devotion to Internet culture and nice red Swedish Fish™. In short, all skills in service to providing the best interactive marketing possible. To wit:
Art Direction
Oh yeah, man. Art direction. Boy, can we art direct. Oh ...
Design
Design. Graphic Design. Shaken, not stirred. We get asked ...
Strategy
This whole site, really, is a testament to the kind of ...
Games
Game design. We love games. Games are everywhere. And you ...
Viral Marketing
This is an old article I wrote. But it’s good for ...
Rethinking the User Experience
An article I wrote, with help from Misters Webb & Baum, on User Experience and brands that is out in ADWEEK
So, giving a crap, check. This actually puts you in a good place to do your job, because you get to think about being nice to your audience. What do they want or need? How can you help them? How can you make this work for them? You get to think about them as individuals who want to have a nice moment with your brand, find out some exciting information and/or do something new.
Is the internet awesome?
It’s time we found out. Is the Internet Awesome
(Thanks Noah!)
The Barbarians are Bringing Achewood to ROFLCon SF!
Woo hoo! Boy, we’re excited about this. Remember ROFLCon? Well it’s back! ROFLThing SF is hitting the bay area on August 28th and 29th and it’s a doozy. It’s got Waxy.org, I Can Has Cheezburger, Twitter Fail Whale Fan Club and nerdcore rapper Doctor Popular.
But best of all, the Barbarians will be hosting a special VIP cocktail party with none other than Chris Onstad, creator of the legendary Achewood online comic. As a longtime fan of Achewood, I cannot convey to you how ridiculously excited we are about this. G&Ts all around. This is going to rule.
More info and registration on the ROFLCon site.

Interactive Advertising and Media Placement Companies don't mix.
UPDATE: So apparently it wasn’t the MTA, but our Media Placement Company who made the call to strike the Hello Health ads. So, deepest of apologies, MTA, for being under the mistaken impression that you were bad guy on this one. Tell you what? I’ll buy an unlimited Metrocard and promptly lose it as penance.
























