The GE Show

About a year-and-a-half ago we set out on an adventure with General Electric. Over the course of a few months we explored GE and blogged our observations and ideas. As we explored the different business units we started to realize that one of the things that ties GE together is that everyone works on problems that touch a lot of people but can be so large or abstract that it’s hard for even nerds like us to really comprehend the scale of what they are up to. It’s pretty hard to get your head around trillion dollar infrastructure projects, but it is really interesting, and its really important, and as we dug in, we started thinking about a new context to talk about this stuff.
While we were on the road we spent a bunch of time batting around ideas for how to solve this problem. One of the thoughts we had was to launch a “show’ for GE that explained the big problems they were out there tackling. Slowly, as we added more meat to the bones, what has become The GE Show began to emerge.
When we were thinking about a show we knew that we weren’t interested in doing it the way everyone else does (take what would be 30 minutes and fit on the big screen and make it three minutes in a small box). We spent a lot of time thinking about how to make a truly web-native show, creating modules with various types of interaction, in place of the segments that normally make up TV shows.
It’s with that approach that we’re super excited to announce the first episode of The GE Show is live and on the web. Our first episode tackles the world of healthcare, specifically hospitals, helping to illustrate the size, scale and complexity of these incredibly important institutions. The episode is made up of five different modules which take you from introducing the problem with an infographic to a game that helps show just how hard it is to allocate resources inside a hospital to a video segment that shows off some of work GE is doing in the space.
We’re hoping to launch a new episode every few weeks, with our next installment covering electric vehicles, so make sure to subscribe to stay updated when new ones come out (you’ll notice the button in the upper right corner on the episode). Awesome.
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posted by Noah Brier
Noah Brier
Noah Brier

Head of Strategic Planning : New York

topics: Internet Culture, The Networks and the Internet, Advertising, User Experience, and Strategy

 on August 17, 2010 at 01:48 PM
Tags: Barbarian News, The Internet, and Games
1 comment

Colin Nagy

Hello! Today we are ridiculously excited to announce that Colin Nagy has joined The Barbarian Group as our first Executive Director of Earned Media. Colin joins us most recently from the MDC-backed Attention, where he was a partner.
Not too long ago, our friend Brian Morrissey over at AdWeek wrote a longish article about digital agencies expanding into the reams of earned media and PR, and it started out with some quotes from me. We said then we were looking to hire earned media specialists, and getting Colin to head those efforts is a real stroke of luck for us.
Many earned media services we have offered, in the past, in an ad hoc fashion. We are now looking to formalize that and bring in some expertise not just in earned media tactics (which we’ve been handy at already, given our history of viral marketing on the web), but also experience in departmental organization, communicating with clients and fostering the discipline throughout our company. With Colin joining us today we are formalizing our earned media offerings into their own department.
So join me in welcoming Colin on his first day, and if you have any social media or PR assignments, give us a call! ;)

posted by Rick Webb
Rick Webb
Rick Webb

Co-founder, COO : New York

topics: Media Planning, Agile and Scrum, Alcoholic Beverages, Installations, and Rock and Roll

 on August 16, 2010 at 12:54 PM
Tags: Barbarian News and Social Networking and Community
1 comment

Benjamin

Hi everyone,
Check out Benjamin being interviewed at Cannes this year for AOL Advertising’s ‘Voices’, a series profiling industry leaders and their thoughts around marketing and creativity. Here Benjamin talks about TBG and offers insight in to social media, marketing and…The Internet.
And here’s an excerpt of Benjamin’s latest column for Adweek, ‘Take A Walk on the Client Side’:
It’s hard to sell a client new ideas—especially digital ones. While I’m sure selling traditional ideas isn’t easy either, at least the medium is consistent.
In the digital world, things change so quickly that anything innovative can be vastly, categorically different from one thing to the next. And while new ideas are hard enough to pull off on a regular basis on the creative/agency side, it’s important to remember that it can sometimes be an even taller order for clients.
Click here for the full article.

posted by Lexi Peters
Lexi Peters
Lexi Peters

Communications Specialist : New York

topics: Internet Culture and Press

 on August 09, 2010 at 04:54 PM
Tags: Press
No comments

The Latest from PR

Hope everyone had a great weekend! Here’s the latest round-up:
Creative Director Phillip Stockton recently participated in YouTube Show and Tell as an expert commentator on content featured on the site.
Additionally, Tim Hwang was recently featured in Rob Walker’s New York Times piece ‘When Funny Goes Viral’, which explores web culture and ROFLCon’s increasing popularity. Awesome job Tim!
Benjamin was also included in the Financial Times article ‘A Real Mad Man’, profiling Jerry Della Famina, whose career inspired the series ‘Mad Men’.

posted by Lexi Peters
Lexi Peters
Lexi Peters

Communications Specialist : New York

topics: Internet Culture and Press

 on July 26, 2010 at 01:05 PM
Tags: Press
No comments

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Cinder
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Digg Labs 365
Digg Labs 365
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Digg Inc.

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Nike The AW77 Stories, London
Nike The AW77 Stories, London
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JustinTimberlake.com
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JustinTimberlake.com

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Ful Website
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Sheraton NCAA Challenge
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Starwood Hotels

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PBS and WGBH

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Jauntsetter

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Dove "Waking up Hannah" Interactive Experience
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Dove "Waking up Hannah" Interactive Experience

Dove for Ogilvy Toronto

topics: Flash and Video Production

Bergwood.net
Bergwood.net
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Allstate for Leo Burnett

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Hello Health Marketing Campaign
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Getty Images Moodstream
Getty Images Moodstream
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Plainview
Plainview
Plainview

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CNN.com T-Shirt Headlines Project
CNN.com T-Shirt Headlines Project
CNN.com T-Shirt Headlines Project

CNN.com for Turner

topics: Viral Marketing, Brands, The Networks and the Internet, and User Experience

FritoLay.com
FritoLay.com
FritoLay.com

Frito Lay for Juniper Park

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Frito Lay Flat Earth Website
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Frito Lay Flat Earth Website

Frito Lay for Juniper Park

topics: Consumer Packaged Goods, Websites, Agency Collaboration, and Brands

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Adobe Photoshop Express Landing Page
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Internet Week Website
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Internet Week for IADAS

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TAP Project 2008
TAP Project 2008
TAP Project 2008

UNICEF for Droga 5

topics: Nonprofit, Websites, Ruby on Rails, and Brands

Motorola Dojo
Motorola Dojo
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Motorola for Ogilvy

topics: Video Production, Internet Video, Flash, and Microsites and Minisites

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